Chantal Aarts on this project
What an impact! Over €500000 of PR value.
Within two weeks we reached over 60 million OTS’s (opportunity to see) with a total PR value of almost half a million euros. A result that makes us proud, because these are exactly the kind of numbers we needed to ensure that the street theft rates drop rapidly. The item got aired on national radio and tv and there was a lot of social buzz, so for us it was mission succeeded.