Chantal Aarts on this project
We have found the right triggers to activate the audience.
By creating a campaign that has its focus on the social world of the target audience instead of a product driven campaign, Hello have been able to use scarcity and game mechanics to the benefit of the project. It has brought much more insights as a traditional prize activation. We got to reach the target audience in a more social way and have gotten very positive feedback. The tips and tricks and long term help in this campaign have worked really well for our client. Their online channels are getting a lot more noticed and used in their organization and the results where better then expected.