The best way to motivate someone is to create the feeling of achievement.
Insights: If you will tell people what they need to do by using only words, it is sometime very hard to get hem to listen. It is the mental picture they created that prevents them from fully listening to what is told to them. But if you visualize the situation and the goals they have to achieve it becomes tangible. So we use visualization to trigger all sorts of behaviors and visualize all the challenges they have to face to make them less abstract and create an atmosphere of yes I can.
Using the insights: We created a platform for two groups of people. Firstly for the counselors. And secondly for the unemployed candidates. The counselors could use the system to evaluate and activate the candidates. They were able to customize the challenges to suit the unique needs of each and every candidate. The tool also provided help in internal communication. For the candidates we used visualization and autonomy, two elements from gamefication to give them the power to learn skills on their own terms providing them with resources to gain the confidence they needed to get back to the yes I can mindset. With visual stimuli we created an environment of positive reinforcement and feedback. The achievements and status visualization of a candidate where helpful in boosting the candidates self-confidence, and also gave great insights to counselors and possible future employers. Progress was not only visualized using status and challenges. Video and visual explanation where created to support some of the challenges. This would help the candidate realize that the challenge is not a mission impossible, but by taking the step by step approach they could do anything.