Powerslim


The Powerslim local coaching experience

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The Powerslim local coaching experience

Become the biggest player by putting all your focus on the smallest players

Question: We want to lower the threshold for people when losing weight as much as we can. When they come to our website the first thing it needs to achieve is that people trust in the fact that we can really help them. We are not only pushing products, we’re creating happy human beings. How can we get that trust.
 
Solution: From the research and behavioural analysis we did using interviews and current data combined with research done by universities and other online platforms, we found that people that are struggling with their weight are looking for a couple of factors when deciding to make a decision to follow a program. There needs to be a level of certainty that the program works, the program needs to be directed at them personally the program needs to be adaptable to one’s financial status, and the coach needs to be nearby since people are not willing to make long drives for a coach.
 

If people see who is going to help them it is much easier to pick up the phone.

Insights: To be able to get people over the shame and threshold to admitting they need help in losing weight and changing their lives you need to break down a couple of barriers. Make sure you don’t give them time to doubt their selves, make sure the first impact you make inspires them but also gives them a personal look into what it is going to take to succeed.
 
Using the insights: We started with the personal and local part. The website used geo location (mobile) I.P. addresses and laptop location indicators to pinpoint where people where surfing from. Once a location was determined they where presented with local content. News from your own city area, coaches within walking distance, success stories of the people living around you. This makes them feel close to the solution and ensures a sense of familiarity which lowers the barriers of contacting the coaches. If they then then dig deeper into the website, there was a whole support system within the website ranging from recipes, exercises, downloadable cookbooks and online coaching. When a visitor would return they would be presented with even a more direct path to their preferences by altering homepage content.
 
More info?
Eelko Lommers
Eelko Lommers, Strategy director of Hello

We created 400 local websites in one strong portal.

By taking the hyper local approach we created short lines between the visitors and the coaches that are there to help them lose weight permanently. The multi channel approach which incorporated all social content to crossover to the website combined with rich local content made sure that we got pretty close into making the website as personal and specific as we could for each visitor that was looking for a tailor made personal solution.

 
More info?
Eelko Lommers

You are more then welcome, to pay us a visit for any reason you feel fit. You could take us up on a quest of epic proportions, or come in for an intimate meeting on what makes you and your brand tick. But you can also just grab a cup of coffe and see what is cooking in our kitchen.